My Role & Responsibilities
My Role
UX/UI Designer
Tools
Figma; Asana; Slack
My Responsibilities
Visual design direction and implementation; Wireframing and sketching; Protoyping in Figma and component library; Hi-Fidelity Wires; Presentation to client and interpreting feedback; Interfacing with in-house developers;
My Team
UX/UI Designer; Associate Creative Director; Content Strategist
Timeline
6 Weeks
Ripple had a simple request that proved to be an exciting design challenge. We're launching a brand new site that showcases our rebrand. We need a microsite until we're ready to launch our full-scale website.
The Process
Discovery Phase
Design Research
Held extensive interviews with internal creative and business leads within Ripple to understand not only the primary function of their business models but the nuances and intricacies of the new branding guidelines we would be working within.
An interesting challenge that came from these interviews was representing the new brand, but also generisizing it and pairing it down enough so as to not spoil the big brand reveal coming in just a few months.
Describe Phase
Client Readout
Sent written documentation over to client stakeholders summarizing and highlighting the key takeaways from our discovery interviews and compiling a list of action items for them to sign off on and approve.
Design Phase
Branding Guidelines
Co-defined altered brand guidelines and design system with the client based on internal materials not yet released to the public.
UX Wireframing
Created wires based on client interviews and existing design system limitations and validated designs with the client.
Design & Prototyping
Component library creation, full-page mock-ups, and prototypes of originally defined wires.
QA & Launch
Conducted thorough QA with developers identifying all bugs and code descrepancies for all breakpoints, screen sizes and browsers before launching.
